Rich in knowledge… Low on Nonsense... Advanced thinking


The official nightclub business 101 resource! Our pages are clean, our experience extensive, and our message clear.... You have problems –we provide solutions. Launched in 94, began by developing the worlds busiest nightclub discussion groups and a nightclub knowledge base encompassing 22,000 pages on the A to Z anatomy of social entertainment. No dumbed down, 10-step guides to starting a nightclub here :) If you’re serious about a $300,000, upwards to 10-million dollar nightclub investment, we may be the resource you’ve been looking for.




New to the social entertainment business?

Tired of reading articles, which appear dumbed down or recycled for the 100th time? Have a look at our free, comprehensive nightclub information kit, which brings newcomers up to speed on the basic nuts and bolts of the operating nightclub. Also see our how to start a nightclub business guide. You may believe you know what to expect in these documents. We guarantee you… You do not, so have a look :)



13,695 consultations issued to date

We offer a broad range of consulting services with clients in the U.S., Canada, the UK, Australia, Dubai, Japan, and many more. Our $69.95 mini power consults offer an unsurpassed price to performance ratio and well suited to both new startups and distressed nightclub operations. We guarantee the satisfaction of the consults or will refund your money :) See more on our consulting services here.





Social entertainment defined

Dissected, the social entertainment order is a complex breakdown of sociology , behavioral science and social science. It's a real game of 'understanding people', but more importantly, how they function inside a social environment. Have you ever wondered why 75% of nightclubs or bars fail? Or how one nightclub can achieve revenue of 6-million a year in a market where all others can barely afford to cover operating costs?

Or… How one nightclub can attract an audience 5 nights a week? So what is the magic recipe? There is none... There is no 'static formula' for understanding the social entertainment public. The formula so to speak is market dependent. That means it's not interchangeable --one formula works in one market. So which one will work in yours? You need to figure that out and will help :)





Upfront introductory price: $69.95

Try us out. You may end up walking away with a sense of enlightenment, rather than feeling more confused than ever. Satisfaction 100% guaranteed or your money happily refunded. What’s inside the nightclub consultation package? Click here to see :)