Nightclubbiz.com is seeking clients /projects that are truly groundbreaking or unique in their ability to target a broadening consumer demographic. We're looking for clients with truly unique concepts, or 'more aggressive' concepts that target the interest of today's high dollar consumer. Unlike the proverbial nightclub, which is generally based on little more than frivolities, we're more interested in concepts that are premised on 'the experience being offered'. More specifically, we're not big believers that bombarding consumers with a barrage of everything from lighting effects, VIP rooms, promoters, and celebrity appearances facilitate the objectives of interest, loyalty, and cash flow performance --at least for any significant length of time, and certainly nothing you could build a reliable business model on.

These 'peripheral' types of attributes are nice, but they're just that.. Peripheral. An underlying concept must exist, otherwise the venue runs out of steam quickly, and as continues to be the case with a large majority of nightclub entertainment offerings. In short, we're interested in the design of the 'entertainment experience'. As longtime analysts of the social entertainment trade, it's our belief that as little as 10% of the marketplace is being tapped into, and because much of the industry seems trapped in a predated type of mindset.

Nightclubbiz.com is more than, if not over qualified to assist with the conventional bar, lounge, or nightclub and certainly welcomes these clients. However, the 21st century has presented countless new demographic opportunities, and the likes of which require a completely new type of thinking and approach. We're interested in working or (possibly even partnering with the right source) to rollout 21st century concepts that are truly groundbreaking, while taking nightclub entertainment to a whole new level.

Better understanding the 21st century entertainment marketplace

The social entertainment arena has changed dramatically throughout the past decade. What used to be primarily a 21 to 24-demograpgic has quickly morphed into a 21, upwards to 40-aged consumer. This is due largely to a number of significant changes in the social landscape. For one, we're now seeing nation wide record divorce rates of 52%, overall higher separation rates, and an increasing many waiting until well into their late 20's /early 30's to marry. Couple this with an aging population and you have a landscape that's exploded into a multitude of diverse demographics.

Indeed, these statistics represent a radical shift in social landscape, but more importantly a broadening market for social entertainment and a highly lucrative one at that! While many venues continue to pursue a 21 to 24-aged demographic, this is not where the real money is, and as vocal as this traditional demographic may seem, they represent just 6% of the 'actual' entertainment consumer in the majority of marketplaces. The increasingly larger entertainment demographic is either ignored, or unacknowledged. This makes little sense, as why settle for silver when you can go for gold?

Why is the nightclub industry slow to move on this?

Corporate hospitality entities invest sizable amounts of money and other resources into understanding changes in social landscape, as well as anticipating them. This is why the casino, cruise line, and resort hospitality entities have mushroomed into multi billion dollar industries throughout the past 12-years. Nightclubs on the other hand are privately held entities, which do not invest a great deal into statistical research, nor too much else for that matter. Unlike their corporate hospitality counterparts, they lack unity or any other sort of collective thinking capability.

The extent of thought that goes into the majority of nightclub entertainment concepts is generally limited to that of décor schemes, DJ's, promoters, and other types of gimmick like antics. Little effort is invested into understanding the innate characteristics of a marketplace, much less formulating a concept on the premise of 'sound understanding'. At the risk of belittling much of the industry, these mom and pops blindly follow, and or copycat something everyone else is doing without a great deal of forethought.

Consequently, progress of any discernable degree has been marginal within this sector of the hospitality industry, and as incidents of violence, poor service, liquor infractions, bizarre antics, and countless closures /failures continue to demonstrate. To summarize, "the nightclub industry has all but missed the boat." They're not taken seriously in most cases and until they grow up, won't be for a very longtime to come -at least not in the eyes of the consumers that really count.

The new 21st century nightclub entertainment marketplace needs new ideas, new thinking, and new approaches. More intellectual resources must be invested into social entertainment concepts, but more importantly, understanding the increasingly composite needs of a marketplace, which is rapidly expanding in age and diversity. Without a good grasp of these elements, a nightclub entertainment offering is about as worthy as the concrete it's built on. If you or your team is considering the rollout of a groundbreaking social entertainment concept, we'd be interested in hearing from you. Maybe you're just considering the viability of such a concept, or perhaps its part way there, but missing a few pieces of the puzzle. We may very well be the resource that brings those pieces to the table and likely much more!